The SVIL Group will launch into marble retail with plans to initially open 300 retail outlets across 90 cities in India.
The Floriana marble will be the first brand in the Indian market to offer a one-stop marble solution to consumers. Besides, the Floriana marble will be launched globally at the international exposition in Verona, Italy, on October 4, 2007.
“The market size of higher-end flooring is 43.48 million square metres and the business is worth Rs 6,375 crore. Keeping in mind these factors, we plan to launch Floriana marble to offer consumers the facility to buy marble in a retail environment,” said Rajan Kaicker, chief executive director, SVIL Mines Ltd.
The group, in collaboration with GEO S.R.L., Italy, has acquired an exclusive license to use the patented marble processing technology. It has invested over Rs 650 crore for this project. The group’s marble processing project for thin and composite marble is at Katni, Madhya Pradesh – an emerging marble producing destination in the country.
The Floriana mines in Katni are spread over 54.54 hectares of land, and the state-of-the-art processing unit has an annual production capacity of finished-to-fit slabs/tiles of 5.9 million square metres per annum.