Home Retail Future TV launched with focus on consumer engagement

    Future TV launched with focus on consumer engagement


    Future Media, the media company of , has announced the launch of , a television channel designed to play in the ambience of consumption. Touted as the first retailer-owned channel in the country, is aimed at converting footfalls into eyeballs through consumer engagement. It is also the first company in this media space with a brand identity and consumer focus. Company officials informed that they were expecting around 200 million footfalls across the Future Group stores by the year-end.

    Future Group to set up C&D lab in Bengaluru
    The team at the lab is composed of technologists, engineers, data scientists, designers and consumer specialists

    Among print properties, Future Media offers ‘My World’, a monthly to select customers of . The company will soon launch other print brands for its retail formats like , Central, and Home Town.

    Future Media has already started in-store radio in some of these consumption spaces. Future Media offers these media vehicles across Future Group properties and also across properties of allied partners offering consumption spaces including malls and multiplexes.