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    Benetton to launch Undercolor


    Italian fashion major Benetton will soon launch its lingerie brand – Undercolors – in India. Targeting urbane women, the Undercolors range will offer innerwear, nightwear and swimwear in a variety of styles and colours. The brand already has a strong retail presence globally.

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    The Italian clothing brand has also come out with a new website benetton.com, in which a simple but contemporary design will take on the task of letting current and new customers into the Benetton world

    The company will also expand the menswear section by launching boxer shorts and swimwear. It has plans to bring in lifestyle products such as formals, casuals and accessories to the country. It is learnt that the company intends to strengthen its childrenwear offering over the next couple of years.

    Benetton India is geared for a major retail expansion by opening around 50 retail stores by the end of this year. Sanjeev Mohanty, MD, Benetton India, was not available for comment.

    – Bangalore Bureau