Home Retail Dell reported to be keen on retail channels

    Dell reported to be keen on retail channels


    Dell is reportedly planning to sell its PCs through retail stores in Asia and Australia. The $56-billion company, which have been relying on direct online sales since the 1990s, is now preparing to add retail channels for PC sales in India, China and Japan, among other countries.

    However, though the company is believed to be talking to retail partners in the region, there is no official confirmation as yet. “While we continue to explore more sales channels in India, we have nothing specific to share at this moment,” a Dell India spokesperson said.

    Dell expects its Indian revenues to double – from the current $0.5 billion (about Rs 2,100 crore) to $1 billion (around Rs 4,450 crore) – by 2007-08. Having ventured into the government and education vertical a couple of months ago, the company is now looking at the banking, finance and insurance services (BFSI) sector.

    Dell had earlier announced it would start commercial production at its Sriperumbudur (outskirts of Chennai) plant in the second half of this year. So far, it has been importing PCs from its overseas facility in Penang in Malaysia and China.