Home Retail Pepe opens its largest store in India

    Pepe opens its largest store in India


    The brand has its head office in London, but its largest store in the world happens to be in India. And the chosen location is Hyderabad.

    Pepe Jeans plans to go big on shoes, innerwear categories, eyes Rs 900 cr turnover in 2017
    In 2016, Pepe Jeans, India doubled its business to Rs 730 crore in retail value, and sold roughly 4.5 million pieces of apparel, and this year it's eyeing Rs 900 crore turnover

    Pepe Jeans London recently unveiled the 8,500 square feet store in the upmarket and fashionable Banjara Hills. Incidentally, this is Pepe’s 100th standalone store in India.

    The store is designed using Victorian-style structure and the interiors are marked by vintage wardrobes and chandeliers. Separate wall units and display systems dedicated for various collections add to the ambience. On display are more than 500 styles of jeans and casualwear including shirts, t-shirts, shorts, skirts, knits and accessories for men and women.

    Sharing his comments at the opening of the store, Chetan Shah, country head, Pepe Jeans, said, “Pepe is setting a new benchmark for the ultimate international shopping experience. This is not only in terms of store size and service standards, but also for showcasing the most comprehensive and trendiest collection of jeans and casualwear in India.”