Triumph, Switzerland-headquartered lingerie brand, hopes to set up flagship stores across six major cities by the end of this fiscal. “We are closely monitoring the market for setting up flagship stores and will soon enter the tier I cities, starting with metros like Mumbai, Hyderabad and Bangalore,” Thorsten Allenstein, country head & GM, Triumph International, told Indiaretailing.com. It is also learnt that the company is in final talks with retail players in Bangalore and Hyderabad for setting up its flagship stores.
The company’s new manufacturing facility in Chennai is underway, and is expected to commence commercial production by this November. At an investment of $30 million, the plant is expected to have a capacity to sew 20 million pieces a year. Raw materials got from Germany, France, Italy and Japan will be sewn at this 14-acre assembling unit in Maraimalai Nagar, in the suburbs of Chennai.
Triumph is available in 55 cities in India through 500 points of purchase including leading department stores, lingerie retailers and multibrand outlets. It also has exclusive franchisee outlets in Mumbai, Kolkata and Bangalore.
Triumph’s India requirements are being met by a production centre in Chennai through Intimate Fashion – a company set up in joint venture with Bangalore-based MAST Industries, the makers of Victoria’s Secret. Triumph has 27 production centres across the world.