Costco and Martha Stewart strike a deal

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Costco and Martha Stewart Living Omnimedia (MSLO) have struck a deal to sell Martha Stewart and Kirkland co-brand Signature food products in its stores. MSLO feels that the food category holds immense potential for their growth.

The product line will comprise fresh, frozen and refrigerated goods. The products will start selling sometime in 2008 and will be branded as Kirkland Signature by Martha Stewart. Other than its partnership with Federated Department Stores, Lowe’s and Michaels, Martha Stewart also sells a range of home goods in Kmart.

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