One of the leading cookie brands in the world, Cookie Man, has said that it has tied-up with Child Rights and You (CRY), for a campaign to create awareness on the right of education. The tie-up will be only 11 month long.
The company plans to reach over 100,000 consumers through the campaign, each month. The company is planning to develop special Cookie Man packages with inputs from CRY and sell them. Out of the proceeds of the sale 15 per cent will go to for funding the CRY programmes through out India.