Motorola, Inc. a global leader in wireless communications has continued to deliver on its initiative to open Motorola’s branded stores in key markets around the world. The opening of the latest Motorola “Global Flagship Store” in one of the busiest market areas of New Delhi’s National Capital Region (NCR) adds to the existing Motorola Flagship stores already open in Shanghai and Moscow. The opening was further supported by the simultaneous launch of a concept MOTOSTORE in the country’s capital and adds to the over 350 Motorola branded locations spread throughout Asia Pacific, Europe, India and Latin America.
Motorola has continued to apply its signature design approach that has distinguished its award-winning mobile handsets throughout its Motorola Flagship Stores. Each flagship MOTOSTORE features a unique, interactive layout, highly trained staff, phone customization and experience pods. These elements are intended to create a deeply experiential environment that incorporates Motorola’s full product range and brings to life
Motorola’s vision of seamless mobility — anytime, anywhere. “Motorola’s Flagship Stores are designed with one mission: to help people understand and realize the full potential of Motorola products. And we have seen that when they do that, they are more likely to buy our products and more likely to be happy customers,” said Motorola’s Jeremy Dale, Corporate Vice President of Global Marketing & Communications for Motorola Mobile Devices. “MOTOSTORE is truly reinventing the mobile retail culture and is the ideal vehicle for bringing the mobile experience to life for consumers in a way that is interactive, human and fun.”
Motorola has spent the last two years deeply engaged in a global research and development effort around the new retail concept, and as a result has come up with an approach that is centered around the consumer. Fun is a core element of the stores, offering users an opportunity to personalize their phones using laser etching and customized Motorola “phone tattoos,” as well as unique in-store training programs and on-site factory authorized technicians to aid with questions and any necessary service.
“India has one of the fastest mobile adoption rates in the world and as part of its massive growth; we recognize that mobile users in India desire a wide range of devices and services. In the flagship store, consumers will be able to personalize their Motorola handsets by downloading ringtones, games, wall papers and other applications,” said Jason Few, Corporate Vice President of Retail & Distribution for Motorola Mobile Devices. “The Flagship Store launch in New Delhi’s NCR gives us the opportunity to become the brand of choice by creating a direct connection with consumers in India, while allowing Motorola to enhance the retail shopping experience for mobile.”