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Raymond gives Indian fashion a new dimension with GAS

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Sensuality with essentiality takes centre stage a Raymond Ltd., the leading textile and apparel brand and Grotto S.p.A, one of the most important Italian fashion companies, introduced the internationally renowned ‘GAS’ brand to Indian consumers. The launch is in continuation of a 50:50 joint venture between the two companies that was formed in November 2006. GAS has a wide presence across 56 countries and is available in 3, 000 points of sale, making it a truly global brand in fashion & lifestyle.

ESSENSUAL is a key word that captures the GAS brand positioning. A combination of ‘essential’, and ‘sensual’, it adds passion, warmth and an international feel to the brand’s core values: simplicity, positivity and authenticity.

Targeted at cosmopolitan, international, trend conscious men and women, GAS provides quality versatile fashion and a lifestyle A.M. to P.M. total look that includes a wide range of accessories coordinated with the seasonal collections. This premium brand allows consumers to express their own personality, lifestyle and attitude through the latest in international fashion and style.

The GAS brand in India was launched by Raymond Limited in New Delhi in the presence of Mr. Claudio Grotto, Founder, Chairman and CEO of GAS, and Mr. Pradeep Bhandari, Group President and Whole-time Director, Raymond Ltd.

Introducing GAS brand in India, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd. said, “Fashion and style are key components of our lifestyle today. This partnership with Grotto S.p.A reiterates our combined pursuit of bringing the best in international fashion to Indian consumer. I am confident that GAS’s strong association with fashion, lifestyle and trends will connect well with the fashion conscious Indian consumer. GAS’s strong market positioning and diverse product offering, perfectly complements our extensive experience of creating significant brands and retailing in India.

Mr. Claudio Grotto, Founder, Chairman and CEO of GAS, said, “With one of the youngest, dynamic and forward looking populations in the world, the premium lifestyle apparel segment holds tremendous potential in India, a country that represents one of the most upcoming and strategic markets. With GAS, a premium lifestyle brands that offers essential, natural, stylish and sensual fashion, we address to cosmopolitan consumer with a young mind set who seek the best in international fashion. In my opinion, Delhi and Mumbai are two of the most phenomenal fashion capitals of the world and a perfect beginning of our journey in India.”

Simultaneously to New Delhi, GAS will also be available in Mumbai, Bangalore and other tier I cities across India. The brand will have significance presence in large format stores such as Shoppers’ Stop in Mumbai, Bangalore, Kolkata and Hyderabad and premium multi-brand outlets across country. The brand will be available across 600 points of sale by the end of three years.

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