Shoppers’ Stop, owned by K Raheja Group, has entered in a three year agreement with Murjanis to bring ‘Build-a- Bear Workshop in India. Build-a-Bear is one of the fastest growing US interactive kids brand. Build-a-Bear will be offered through shop in shop format initially.
Build-a-Bear is known around the world for the choice of merchandise it offers, which includes over 35 styles of stuffed animals. Other than the range of animals to be stuffed, the company also offers clothing, shoes, and accessories for the stuffed animals. The company has over 200 stores in US and Canada, besides an internet store.