Modi Revlon, colour cosmetics player is all set to take on Garnier, with the launch of its mass brand, Color N Care. This would be Revlon’s first India-specific brand, and would also be a deviation from Revlon’s premium positioning.
The new product has been priced at Rs 120, to compete directly with Garnier. Garnier has over 75 per cent share of the mass hair colour market. Majority of the hair colour market is dominated by mass brands priced around Rs 100. Modi Revlon is a 74:26 joint venture between Modi Mundipharma and Revlon.