Toshiba India Private Limited, the 100-per-cent subsidiary of US$59 billion Toshiba Corporation, Japan, the world leader in cutting-edge technology, has entered the highly competitive Indian LCD TV market with the launch of its new REGZA series. REGZA, which captures Toshiba’s intent of ‘Real Expression Guaranteed by amaZing Architecture,’ is the first unified global brand for Toshiba’s TVs.
Commenting on the launch, Pranab Mohanty, head – Consumer Product Marketing Division, Toshiba India, said, “The launch of REGZA series LCD TV in India signals our commitment and serious approach to the market. We have a long-term outlook in India and will focus on our direct-to-market distribution strategy. There is tremendous potential in the Indian market for the LCD TV as the market is growing close to 150 per cent year on year. In the 1st year of direct sale operation of Toshiba India, Toshiba is expecting to acquire a minimum 10-per-cent share of the total market.”