Retailing division of Godrej & Boyce Manufacturing Co Ltd., Godrej Lifespace, is going to increase the number of its stores to over 200 in next few years. The company has planned to invest about Rs. 90 crore. Out of the total investment planned Rs. 30 crore is for opening new stores, Rs. 10 crore will go for increasing manpower, and Rs. 50 crore will be spent on advertisement and promotion.
These stores sell Godrej home and office products including security products, bean bags, air conditioner, washing machines, health seating products, locks, bed Linen and furniture for homes and offices. At present occupy a total display area of 1,00,000 sq ft.