Home Retail Tussauds change hands for 1 billion pounds

    Tussauds change hands for 1 billion pounds


    Private equity firm Blackstone Group is buying the owner of waxworks museums for about 1 billion pounds. The deal will amalgamate Tussauds, Sea Life aquariums and London Eye with Blackstone-owned Legoland and Gardaland theme parks, creating the world’s second-biggest theme park group next to Walt Disney. Legoland and Gardaland are held in Blackstone’s Merlin Entertainments Group.

    “Our ambition is to build on this to become the world leader in location-based, branded, family entertainment,” Merlin Chief Executive said.

    (DIC) had bought Tussauds for 800 million pounds two years ago, and is retaining a 20-per-cent stake in the combined group.