Home Retail Birla to roll out supermarkets by June 15

    Birla to roll out supermarkets by June 15


    AV Birla group’s retail venture, Aditya Birla Retail (ABR), has planned to make its foray in the retail market with 15 supermarkets at Nashik, Pune and other tier II cities in western India in June this year.

    Aditya Birla Fashion to raise funds via pvt placement
    The group has over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

    The company has a 130-member retail team, majority of who are from parent group. Sources have confirmed that the company has plans to roll out hypermarkets, but is going to concentrate on supermarkets initially because this format is preferred among most global retailers. The company has hired Russell Berman, a Carrefour ex-employee, to head its hypermarket business.