Amul, which is the biggest butter brand in the country, has raised serious objections on the advertisement by Zydus Cadila. Zydus Cadila’s most recent campaign to promote its NutraLite margarine brand, states that its product is better than butter.
Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets the Amul brand, has written to the Advertisement Standard Council of India (ASCI), against the claims of the Zydus Cadila’s NutraLite. GCMMF has got positive response from ASCI. Zydus Cadila is looking to counter this by presenting a fresh case in front of ASCI