The multi- billion dollar beauty products major, the Estee Lauder Companies, has fined tuned its plans to launch its brands Clinique and Estee Lauder. Under the Clinique brand skincare products and colour cosmetics will be launched. As far as the Estee Lauder brands are concerned only perfumes and skincare will be launched in India.
Sources close to the company have confirmed that the company is weighing the options to enter India in tie-up with an international retailer. It is looking for an Indian retailer to route Estee Lauder with its MAC colour cosmetics brand.
The company has planned to launch Clinique this spring and will then launch Estee Lauder.