Brand business is huge in retail industry, and designing and establishing a brand is where all the creative and innovative skills are required. Now that’s where the top-level creative talent is getting attracted.
Recently, well-known advertising professional, Santosh Desai, President and COO, McCann Erikson, has decided to join the Kishore Biyani owned Future Group. Sanjay join as MD & CEO of the Future Brands – a soon to be launched Future Group company, which besides functioning as a custodian of private Future brand labels will also be supervising the licensing and promotion of about 50 of the Future Group Brands.
In another instance, Rama Bijapurkar, a leading marketing consultant, has also consented to join the board of Future Brands as chairperson. Both, Bijapurkar and Desai are IIM-Ahmedabad alumni.