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The Indian Wallet & Brand Share

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India: Rs. 25,000
Overseas: US$ 1000

Indian Wallet and Brand Share brings out details of where Indians spend and which brands they buy. This book was brought out after a joint study by AC Nielsen and IMAGES. The first such mega study on the Indian consumer mindset and trends, this book establishes IMAGES' leadership position in the Indian retail industry by helping marketers target and tailor their brands to specific tastes across the country and segments.

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