The mall, the merrier – not just shopping spaces, but a complete family entertainment space

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The mall, the merrier – not just shopping spaces, but a complete family entertainment space

In the future, the primary aim of a mall visitor would be less about products to buy than ideas to buy into. Shopping malls therefore will be the primary place for brands to reate true, authentic connection with customers. How you can build your shopping centre to be the first imagery in mind which comes to a consumer when she is thinking of tepping outside her home. How to create a unique customer-focused experience to ofer a complete one-stop family centre and a social space, a second home forany outing. How can we build the mall culture by combining an element of leisure into the whole experience, and integrating our rich culture, heritage and festivities into the fabric of the mall. Leading mall heads, retailers and experts share their insights.

Moderator: Ashwin Puri, CEO, Red Oak Retail

Cyrus Engineer, Head, Tata Realty & Infrastructure

Monesh Bhojwani, CEO, Amanora Town Centre

Munish Baldev, Head – Retail, Unitech

Rajneesh Mahajan, COO, Inorbit Malls

Shabnam Singhal, Managing Partner, SIRIUS D&E

Vijay Kapoor, Sr Vice President – Business Development, PVR Cinemas

Viraj Jit Singh, CMO, KidZania