GROWING THE HEALTH FOODS MARKET: HEALTH AND WELLNESS ON CONSUMER MINDS

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GROWING THE HEALTH FOODS MARKET: HEALTH AND WELLNESS ON CONSUMER MINDS

Consumers are actively seeking quality and healthy foods. Apart from easy to cook/serve, convenient foods, they want high quality, low calorie, organically produced,. functional foods and beverages, natural foods and are willing to pay a premium for them. Grocers who are able to provide healthy food options will have an edge. But how will they create awareness, maintain consistent quality and how will they influence customer purchase decisions. As more and more such healthy alternatives continue to flood the supermarkets, what will be the next breakthrough in this segment. How will suppliers innovate and meet demand, and leverage their brand on the “healthy and fresh” platform?

Speakers:

  • Moderator : Mohit Khattar, MD, Godrej Natures Basket
  • Lead presentation :V N Dalmia, Chairman,Dalmia Continental & President,Indian Olive Association
  • Aditya Bagri, Head, Marketing & Strategy, Bagrry’s
  • Kathleen Donohue , Trade Commissioner, Canadian High Commission
  • Kajal Bhatia, Founder Nutritionist, My Green Place
  • Mickey Mehta, India’s leading Holistic Health Guru
  • Naaznin Husein, Director,Freedom Lifestyle & Wellness,KRBL,Sec Indian Dietetic Association,Mumbai Chapter