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Clicks-to-bricks brands and their store experience learnings

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still happened via brick-and-mortar stores. In India, the e-commerce contribution to the overall retail sales is...

Changing dynamics in premium and bridge-to-luxury innerwear segment in India

Innerwear for men and for women is not just a basic necessity but something that shapes the future of their personal hygiene. The Indian Intimate Apparel Industry has evolved for better with time. However, the same industry earlier had...

Zivame raises Rs 60 cr in funding led by Zodius, others

Online lingerie retailer Zivame has raised Rs 60 crore in funding as part of a bridge round, led by Zodius Technology Fund and a group of high net worth individuals.According to a PTI report; The latest fund infusion, which...

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker.In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...

Online to Offline: Pure play e-commerce firms go physical to woo consumers

While the Internet may have penetrated the heart of India, the hearts of Indians (and their trust) still lies with the physical retailer. In fact, a recent AT Kearney study states that 95 percent of all retail sales are...

Zivame names Amisha Jain as CEO

Zivame, one of the fastest growing players in the lingerie market, has appointed Amisha Jain as the Chief Executive Officer (CEO). Amisha will strengthen Zivame’s efforts in bringing innovative products for Indian woman and furthering growth by intensifying its...

The ‘Shopping Reinvented’ megatrend in India

Shopping experience over the years has seen a paradigm shift in the way services are offered and consumed. This shift in consumer behaviour has a global impact across industries which will shape the world through 2030, termed as a...

Clicks To Bricks: Flipping the script

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

9 trends that shaped online retail this decade

If you really want to see retail in its purest form, observe any parent trying to introduce their children to reading. There is so much innovation involved in trying to sell the book to the child. Whether it’s in...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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