Zivame

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

Online spending, which has got a boost during the pandemic, is expected to grow at an annual rate of over 35 percent to US$ 200 billion in the next five years, and a lot of this growth will come...

During the pandemic, when people have been faced with extraordinary circumstances and are working from home, a lot of customers have felt the need for good quality loungewear sets. Keeping healthy and exercising at home also requires a functional...

Mukesh Ambani is looking to expand his retail footprint by acquiring several e-commerce players. This is being seen as a precursor to the ongoing battle with Amazon for India's hot e-commerce retail market. Mukesh Ambani's Reliance Industries Ltd. (RIL) is in...

As the CEO of Zivame, Amisha Jain has always been extremely passionate about building ‘innovation-led’ consumer-centric brand. She is now leading the fastest growing women’s organization for intimate wear and is all set to catapult the business to greater...

Fusion wear or Indo-Western wear as it is commonly called, is fast catching up among women in the country. This rapidly emerging fashion category is revolutionising the country’s occasion wear market, where it’s embracing both the beauty of Indian...

Zivame will set up 60 offline stores in metros and tier I cities over the next 12-18 months, as the online intimate wear retailer looks to further strengthen its Omnichannel play in the growing segment.According to a PTI report:...

The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass USA to become the second largest e-commerce market in the world by 2034, as per an IBEF Report. Online retail is continuing to...

The women’s fashion retail in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with emphasis on styling and comfort. With rising incomes, passion for fashion and need for comfort, this segment has evolved greatly...

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...