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Eastward shift: Indian handicraft in modern retail outlets

Our tradition, our handicraft, our handmade or home-spun products… All that had a greater value and been admired across the globe for their aesthetic designs and exceptional craftsmanship were probably losing their essential identity amid the pull and push...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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