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Lilliput bent on adding more to kidswear bouquet

With the aim of becoming a complete lifestyle label for kids, Lilliput has launched on a major extension spree. The kidswear brand is not only extending its retail presence, but also the product categories.“We started as an apparel company...

Premium kidswear to be launched under Color Plus sub-brand

Raymond Apparel, a fully owned subsidiary of Raymond, will launch a Color Plus sub-brand to build up its repertoire of premium smart-casuals for kids. This will be the first instance of a brand moving into the hitherto untouched category...
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Mush to shift its 100% production to India by 2025: co-founders

The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...
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