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WSL Strategic Retail

Extreme Makeover

Cosmetics has traditionally been a tricky category for the supermarket channel. Seeing opportunity, manufacturers are working with supermarket chains to expand their cosmetics departments beyond traditional brands to vary price points and maximize the category’s productivity.Brian Talbot, VP of...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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