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Wendell Rodricks

Handloom, understated trendsetter connecting masses with classes (2016 in retrospcect)

From the country's apex fashion body giving prominence to handwoven fabrics at shows to the Ministry of Textiles collaborating with top-notch fashion brands and designers for collections promoting indigenous textile, and social media buzzing with hashtags like #IwearHandloom, 2016...

Beach Vs Swimwear Market

The need to holiday at different locations, international job assignments, and exploring the non-commercial changing lifestyle has titillated fashion sensibilities of the Indian consumer towards resort and beachwear. India is expected to be the second largest market for this...

New multi-designer store ‘Atosa’ opens in Mumbai

Aparna Badlani and Azmina Rahimtoola have recently opened their new multi-designer store, Atosa, at Khar in Mumbai. Spread across 1,000 sq.ft, the store houses designers from India and Southeast Asia, all under one roof. At the launch, noted designers...

Westside launches new concept store design

Westside has recently launched its ninth outlet in Delhi-NCR at Ambience Mall, Vasant Kunj. The store follows the new layout designed by international retail design agency Fitch. With the launch of this store, Westside now has 52 stores across...

17 runway designers for Mens Week

The Fashion Design Council of India has announced the names of 17 designers, who will showcase the latest trends in menswear at the Van Heusen India Mens Week 2010, to be held between August 27-29. The 17...

LFW selects Gen Next designers

Riding high on the achievements of the previous season, the Advisory Board members of Lakmé Fashion Week (LFW), selected the Gen Next and Emerging Designers for the upcoming LFW Winter/Festive 2010. With consistent focus on quality, innovation,...

Seagram`s Blenders Pride Fashion Tour

The 6th edition of the Seagram`s Blenders Pride Fashion Tour (BPFT) rolled out on August 7 and will continue till September 26, 2010. The journey began in the city of Chandigarh, went on to Hyderabad and is now in...

Get Shorty

Has the recession affected the seasonal trends in fashion too? Autumn/winter styles are normally long and warm from most designers in India but hemlines at the fag end of 2009 seem to be soaring skywards. That’s right if it’s...

White is Right

There is nothing more exciting than having a blank colour palette. White, is a colour that is so neutral that it fits into any apparel, event or style. If it is the heat of summer then white cools you...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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