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USPL raises Rs 100 crore, crosses US $100 million valuation

USPL raises Rs 100 crore, crosses US $100 million valuation

Fashion start-up Universal Sportsbiz Pvt. Ltd (USPL) has raised a fresh round of investment of over Rs 100 crore...
Lux Industries teams up with Virat Kohli’s brand ‘One8’

Lux Industries teams up with Virat Kohli’s brand ‘One8’

Artimas Fashions Private Limited, a wholly owned subsidiary of Lux Industries, acquired manufacturing and marketing rights for premium innerwear...
Virat Kohli launches his brand One8, in collaboration with PUMA

Virat Kohli launches his brand One8, in collaboration with PUMA

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of...
Virat Kohli’s fashion brand ‘WROGN’ launched on Jabong

Virat Kohli’s fashion brand ‘WROGN’ launched on Jabong

Indian online fashion portal Jabong announced the addition of Virat Kohli co-owned fashion brand WROGN to its product portfolio. The...
Virat Kohli signs Rs 110 crore endorsement deal with Puma

Virat Kohli signs Rs 110 crore endorsement deal with Puma

Indian Captain Virat Kohli has signed an endorsement deal for eight years with Puma and with this he has...
Gionee signs Virat Kohli as brand ambassador

Gionee signs Virat Kohli as brand ambassador

Declaring that it now has 1.2 crore customers in India, Chinese smartphone-maker Gionee on Monday announced the signing of...
Tendulkar-backed USPL to launch women's wear

Tendulkar-backed USPL to launch women’s wear

Former Indian cricketer Sachin Tendulkar-backed fashion line company Universal Sportsbiz is targeting aggressive growth with the launch of its...
Over time, these celebrities have tasted the retail pie by either investing in the startups in some capacity, entering a revenue-sharing arrangements with the brands or moving ahead and opening their own brand.

13 Celebrities Who Are Invested in Retail

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base...

Virat Kohli launches India’s first cafe inspired cook book ‘Comfort Food’

Om Books International and Cafe Delhi Heights launched India's first cafe inspired cook book 'Comfort Food' by Micheal Swamy...
Colgate signs up Virat Kohli as brand ambassador

Colgate signs up Virat Kohli as brand ambassador

Virat Kohli, India's T20 cricket captain, is the brand ambassador of Colgate-Palmolive India for their Colgate Super Flexi Toothbrush.The...
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