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Vinay Bhopatkar

Riding The Wave Of Omnichannel Retailing: How Are Brands Doing It?

In the battle between offline and online retail, who is winning? As the companies are divided between offline (brick-and-mortar stores) and online (e-tailers), we are placing bets on both the teams, because both are part of a new phenomenon -...

Van Heusen bridges online-offline gap

Van Heusen, a brand of Madura Fashion and Lifestyle portfolio, has opened its first experience store -- Van Heusen Style Studio -- in Bengaluru recently. The store allows shoppers to get best of both worlds (online and offline) at...

Van Heusen Reinvents the Business Model

Van Heusen is credited with launching several innovations in the market such as `best white shirt’. The brand has launched another innovative solution that will revolutionise every consumer’s wardrobe. Given the considerable growth in online shopping, the brand is...

Van Heusen Launches Exclusive ‘Stellar’ Collection for Women

Van Heusen, in association with TRENDIN, the official online store, has created a special 'Stellar Collection' which was launched at GOSF '14 organised by Google.Stellar is a collection that highlights dresses designed for celebrating the spirit of the festive...

Trouser Traction

Images Business of Fashion talks to some of india‘s foremost trouser experts who share their insights on the evolution of trouser category and the unique place it holds in fashion.“A shirt builds a category while a trouser builds a...
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Mango launches Barcelona-inspired Summer collection on Myntra

Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology New Delhi: Global fashion retailer Mango...
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