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Vikram Chopra

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and their needs, the easier it is to identify opportunities to sell them new products and...

E Tailers going the brick & Mortar way

From a market size of $2.5 billion in 2009 to $15 billion in 2014 e-commerce has traveled a long way in last five years.The world now is termed as the ‘global village’ and has gone about bringing both business...

Burgeoning power of Indian e-commerce industry

Online stores turning Market placesA marketplace is more like a virtual mall which provides an established platform for sellers and buyers to connect, share, sell, buy and build ongoing relationships. Amazon was the first to introduce the online...

Clay Craft India Ties-up with Fabfurnish.com

Indian manufacturer and retailer of fine bone china and ceramic tableware Clay Craft India has announced a tie-up with online retailer Fabfurnish.com. As a part of the association, Clay Craft’s fine bone china, ceramic-ware, plastic and Thermoware products including...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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