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Vijay Sales

Croma opens 58 outlets in 6 months

Croma retails more than 16,000 products from over 550 brands at 370+ stores across 100+ cities in India New Delhi: Tata-owned Consumer durables and electronics (CDE) retail chain Croma has been on an expansion spree this year. Just six months into...

Here’s how retailers are wooing consumers on Valentine’s Day

From International e-commerce giants to small D2C start-ups, retailers are giving out unique offers and positioning their brands as a one-stop destination for Valentine’s Day gifts and celebrationsBy Nehal Gautam and Anagha R RatnaBengaluru: There are a number of...

‘Opening of shops on odd-even basis can contribute sales turnover of at least Rs 2,000 cr within next 50 days for ACs and Refrigerators’

With almost 60 percent of the peak sales season for ACs and Refrigerators gone, retailers of cooling products in Delhi have lost over Rs 3,000 crore business amid the extended lockdown. Group of top retailers and distributors of electronics and...

Why retailers need to change the game from a product-centric to service-centric approach

Retailers need to find new business models and performance matrices different from GMV (Gross Merchandise Volume) and scale. The ever-changing customer expectations and reducing differentiation in terms of products and range would require retailers to compete on customer service,...

GST impact: Customers benefit as retailers get busy clearing stocks

With less than 10 days to go for the biggest indirect tax reform to take effect, retailers are rushing to clear their stocks by offering huge discounts ranging from around 30 per cent to 60 per cent. Retailers said the...

How CDIT retailers influence shopping behaviour

While focusing on growing a profitable chain of CDIT (Consumer Durables and IT) product stores, brick-and- mortar retailers often struggle to keep pace with the evolving purchase journey of their customers. With the rapid rise of online options which...

Expect a bumper Diwali sale this year: MD Vijay Sales, Nilesh Gupta

With the festive season around the corner, one of India's largest electronics and consumer durable retailers, Vijay Sales is buoyant about high consumer demand this year and claims that it is going to be one of the best festive seasons for the...

How online and offline players are gearing up for Diwali sales

The festive season, which is almost upon us, is the most important one yet for Indian e-commerce firms. E-commerce players – who in 2014 queered the pitch for brick-and-mortar retailers with the latter witnessing the slowest festive season sales – are...

This Diwali, offline retailers attracting consumers with offers, inventory & marketing

Even as e-commerce companies have been hard hit by market realities this year, their discounting game drastically lowered, top offline retailers in India are buoyant about high consumer demand this Diwali. The new FDI norms have caused quite the shift this...

The Year of Happy Customer

It was a very happy year indeed for the Indian consumer 2014 was the year when what we were hearing about actually happened. And if someone is truly happy about how things happened last year it is the Indian...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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