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‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Reliance Retail's experiential store in Mumbai, Project Eve

In a pioneering effort that redefines the shopping experience of Indian women, Project Eve has launched its first flagship store in Mumbai. The store in Inorbit Malad spans across 10,000 sq.ft. which is a unique concept in premium segment...

Paytm Mall launches India's largest mall in an app

Paytm Mall, owned by Paytm E-commerce Pvt Ltd has launched India’s largest online mall ahead of this year’s festive season. The company has refreshed its new app featuring 1,000 brand stores and 15,000 brand-authorized retailers selling over 65 million...

Oberoi Mall to explore Omnichannel route, to launch premium mixed-use retail projects by 2020

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. Situated on the Western Express Highway and with a GLA of 5,50,000 sq. ft., Oberoi Mall has occupied a significant position...

Flipkart collaborates with Myntra and Jabong for End of Reason Sale

For the first time ever, Flipkart will be collaborating with Myntra and Jabong to make the End of Reason Sale (EORS) the biggest fashion sale event in the country. Flipkart is looking at EORS to drive highly engaging offer...

Snapdeal announces fashion extravaganza end of season sale

Snapdeal has announced its fashion end of season sale starting June 17. Snapdeal is offering flat 40-70 per cent off with an additional 10 per cent off over the weekends across some of the best fashion labels such as...

Ahead of GST rollout, retailers dole out massive discounts

India will adopt its most comprehensive indirect tax reform, the Goods and Services Tax (GST) - on July 1, 2017. GST will help remove tax barriers between states, creating a single market. The roll-out will replace a plethora of...

Flipkart Fashion Days see tremendous response from consumers during first 3 days of sale

Flipkart Fashion Days - a 9-day sale which is running from June 10 - June 18, got a successful start. The biggest attraction for shoppers has been the Brand Stock Exchange, where over 20 brands like Benetton, Puma, Fila,...

Flipkart announces 9-day Flipkart Fashion Days sale

Flipkart has announced 9-day end of season sale - Flipkart Fashion Days from June 10 - June 18. As a part of the sale, Flipkart is bringing a host of exciting offers and discounts for the trendiest season styles. As...

Denims are universal favourite apparel: Masaba Gupta

Fashion designer Masaba Gupta, who has collaborated with an ongoing Denim Festival here, says denims are loved the world over. The Denim Festival at the High Street Phoenix here, is exhibiting the evolution of denims in collaboration with Masaba and...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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