Vasanth Kumar

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...

Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading e-commerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart).The partnership will enable consumers to access the best in fashion, in a seamless manner across...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well.To reshape the...

The concept of retail began with the evolution of human civilisation. It started with barter system and took the form of commodities being sold over the counter. However, over the last 100 years as modern retail came into being,...

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet, e-commerce is changing the lives of Indians in small towns and beyond as well, owing to the convenience and...

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

Consumers expectations are growing with the changing times. Well-travelled consumers of today expect the right product to be delivered at the right time. To match these rapidly evolving needs of consumers, retailers are investing huge amount on supply chain...

Logistics and Supply chain (L&SC) is often regarded as the main constituent of a country’s economy. It is one of the most cost-effective resources on which the wheels of the company/retailers and brand runs. Efficient supply chain management has...

East India, one of the most conservative markets of India till a decade ago, is breaking shackles across all retail platforms today. Despite being home to a very dense population, the Eastern part of the country missed several glorious...

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs 53,06,400 crore (US$ 792 billion) in 2018 and is expected to reach Rs 1,50,68,300 crore...