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Valerie Hoecke

Benefit Cosmetics adds a review feature to its Facebook page

LVMH owned beauty brand - Benefit Cosmetics - has added a ratings tab to its Facebook page in an effort to keep a track of the brand mentions. “We rely heavily on word of mouth,” says Valerie Hoecke, Benefit...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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