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Trade Marketing

Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?

When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...
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Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle

The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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