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Thomas Archer Bata

Bata scion in pursuit to break brand’s ‘old fashioned’ tag

This footwear company has a 85-year-old legacy and has a wide global presence, including in India. Thomas Archer Bata, the fourth-generation scion of the family that owns Bata Shoe Co., wants to break the perception of those customers who...

Kriti Sanon announced as Bata’s brand ambassador

Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. It is after 21 years that the footwear brand has finalised a Bollywood face post it's association with Rani Mukerji."Bata is an iconic brand, and...

Bata walks taller and further with a 20 per cent growth in Q1 2017-18 net profit

European footwear major and India’s leading and most preferred footwear brand, Bata, announced its financial results for the first quarter ended June 30, 2017. The company’s Q1 turnover and net profit stood at Rs 743.1 crore and Rs 60.4...

Fourth-Gen Bata scion wants company to embrace digital world

He's young, he's handsome and he wants to walk in his forefathers' footsteps. Or step into their shoes. Twenty-nine-year old Thomas Archer Bata is carrying on the legacy of the famed name and wants to quickly bring the brick-and-mortar stores...
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