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Swedish eyewear brand Chimi enters India

The brand’s collection features 11 signature silhouettes and it will be available for shopping on its official website Chimi-online.in and on the e-commerce platform Tata CLiQ Luxury Bengaluru: Cult Swedish eyewear brand Chimi has entered the Indian market through a collaboration...

Venu Nair’s Quest to Reinvent the Shoppers Stop Mojo

Under the leadership of its managing director Venu Nair, India’s first department store chain Shoppers Stop is reinventing itself once again with a focus on beauty and private labels along with a host of other initiatives. The question is,...

Mensa Brands’ Ishin onboards Bhumi Pednekar as brand ambassador

Pednekar unveiled Ishin’s new collection titled Rumi which will be available on Ishin's official website (ishinfashions.com) and other e-commerce marketplaces such as Myntra Bengaluru: Women’s ethnic wear brand Ishin, owned by e-commerce aggregator platform Mensa Brands, has onboarded Bollywood actor Bhumi Pednekar...

Fashion accessory brand Ceriz works to elevate the style quotient of consumers

Accessorising has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to a person’s look apart from helping underline individualistic style. As Indian consumers and their fashion sensitivities evolve, the demand for...

French fashion brand Ceriz launches first store in Mumbai

Ceriz, the French high-fashion brand, said 'bonjour' to Mumbai by opening its first-ever store in the metropolitan city. The store is located at Atria Mall in Worli and has pleasing interiors designed to offer customers easy-breezy browsing experience.With Bollywood...

Titan bets big on its youngest design-led lifestyle brand, Taneira

Taneira, the youngest brand from Titan, marked its national launch recently with the inauguration of its flagship store in South Extension-1, New Delhi.Speaking at the launch, Bhaskar Bhat, Managing Director, Titan Company Limited said, “As a company, we believe...

Sauvik Banerjjee, Chief Technology Officer, TataCliQ

What according to you are the three biggest/most important changes happening in the world of technology?- Deep learning and it’s impact of large Data warehouses and Data Lakes - Neural network driven machine learning - Digital streaming platforms and the Analytics...

Tata CLiQ Luxury launches new Indi Luxe portfolio with The Shawl Project

Tata CLiQ Luxury, Tata Group’s multi-brand, luxury e-commerce venture, launched The Shawl Project, a pioneering initiative that celebrates Indian craftsmanship and couture.As a part of a larger collaboration with The Woolmark Company, the first edition of this project showcases...

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Integrated Retail Strategy: Retail Customer Experience

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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