Sushmita Balasubramaniam
Retail
Amazon, D-Mart top brands in customer experience: Kantar Survey
In today’s experience era, the majority of CEOs believe customer-centricity is essential for driving business growth. However, there is still a big gap between ambition and reality, while nearly all CEOs in India see the need to become customer-centric,...
Research
Kantar study to track shopper sentiment, its impact on consumption
Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...
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Latest News
Indus Valley Cosmetics to Invest ₹40 Crores in R&D
The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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