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Surabhi Agrawal

Surabhi Agrawal, Head of Merchandising, Crocs India Pvt Ltd

Surabhi Agrawal has been part of the retail industry for nine years now. Prior to joining Crocs, Surabhi Agrawal was associated with footwear brand Clarks, retail chain Max - a part of Dubai based Landmark Group - in buying, merchandising...

5 winning strategies for buying and merchandising in retail

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...
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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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