Sudip Bandhopadhyay

ADAG Group banks on internet, mobile shopping

Indiaretailing Bureau - April 13, 2009

Anil Dhirubhai Ambani Group (ADAG) is plotting a major foray into retail. Though unlike elder brother Mukhesh Ambani's brick and mortar model, the ADAG Group is banking on internet and mobile shopping.Reliance money, India's biggest broking and financial products...

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The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...

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