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Suchi Mukherjee

LimeRoad introduces fresh, unique styles every 30 seconds

When anything is available in excess, it all begins to look the same. When online retailing became all the rage, offline stores became boring. Brands had to innovate, put exciting offers out for consumers to attract them back to...

Wonder Women: Redefining leadership in retail

Retail is witnessing the rise of a new breed of women who are surmounting every challenge, assuming C-suite positions and leading by example. By doing so, they serve as beacons of hope for women across the nation who aspire...

Both online & offline will win the game in the Indian retail landscape

Even as majority of the brick-and-mortar retailers in India have already dived into the lucrative, but challenging, world of e-commerce - either via a tie-up with an online peer or launching their own Omnichannel play - the debate is still on... Who will win the game in...

OPINION POLL: What will the retail landscape look like in 2021?

Change has become the only constant for the retail sector in India. Rapid growth in online retail has meant significant losses for firms trying to woo customers. But, eventually, they are afoot to find ways to cut losses. Offline...

Fashion e-tailers bet big on tech-savvy male consumers

He has to shop for himself. He hates it. But he needs clothes for work, and that party on Saturday. Also shoes. Maybe a belt. He will have to go to the mall, but it’s so crowded over the...

Social Shopping: Taking e-commerce up close and personal

Riding largely on 'discounted pricing', e-commerce sensed the core of consumer shopping -- where we can get this cheapest and most conveniently -- and successfully, in no time, made e-shopping a natural extension of traditional shopping. To push this shopping...

M-commerce is changing the ballgame for e-retailers

In an exclusive interaction with IMAGES Retail, Suchi Mukherjee, CEO & Co Founder, LimeRoad.com, unveils that how they have managed to click with  customers and how the ecommerce industry is constantly evolving keeping all the stakeholders on their toes. 1. ...

LIMEROAD RAISES $45 MILLION IN LESS THAN A YEAR

The two-year old LimeRoad, India’s leading social discovery platform for women, announced that it has raised a Series C following rapid growth in community engagement, scrapbook creation and revenue growth. This raise ramps up the total funds raised to USD 45...

Celeb-retail Symbiosis

From Devika Rani To Madhuri Dixit – Almost every actor has been roped in to launch a thousand products. From Lux and Digjam to Marlboro, Dabur and Macroman, companies have long loved using celebrities to endorse their brands.The trend...
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Redtape partners with e-commerce enabler Easyecom 

This association will empower the footwear & fashion brand  to scale up, driving positive and seamless customer experiences New Delhi: Footwear...
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