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Shashank Arya

A Step in the Right Direction: Customer-centricity leads to successful footwear retailing

When UK based brands Clarks was launched in India in 2005, many industry experts weren’t too optimistic of its survival in the country. The reason was simple – the brand’s the price points. There were veterans from the industry...

Luring in the customer with innovative in-store communication

Unlike yesteryears, retailers today needs to entertain and engage customers, else buying can happen online as well. The only differentiating factor today is how well you can enter the heart and mind of the shopper while s/he is in...

Berleigh launches signature label, Heel & Buckle London

After successfully housing both casual and formal footwear from some of the most revered international brands, Berleigh is now extending their gamut of operations into manufacturing with the launch of their first line of men’s footwear, Heel & Buckle...

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not making this up. This happened at Phoenix Marketcity, Bengaluru. The brand in discussion here is...

Berleigh promises to be new luxury footwear destination in Delhi

Berleigh, the multi-brand luxury footwear and accessories retailer has opened its newest store in New Delhi. It promises to be New Delhi’s favourite luxury footwear destination. Berleigh brings together the finest leather products from celebrated footwear and accessories brands around...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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