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Shardah Uniyal

Going Green: Retail giants shift industry focus toward sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Shardah Uniyal, Global Head – Branding & Communications, Birla Cellulose (Aditya Birla Group)

Shardah Uniyal is a brand marketing professional with around 19 years of experience in lifestyle and retail, fashion brands viz. Tanishq, Mahindra and Mahindra and Lakme.Currently, she heads Birla Cellulose’ branding and communication function which includes its flagship consumer...

LIVA outshines in mall space with unique innovation

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.This...

Aditya Birla hires fashion advisors to educate consumers on new-age Liva fabric

Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...
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Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle

The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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