Saswata Das
Food
Packaging Strategy: Applying the concept of ‘Power- Packed’ to YiPPee! ATTA noodles
WOW Design, a strategic brand design consultancy has associated with ITC for the packaging design for the new variant introduced for Sunfeast YiPPee noodles, ATTA noodles.
Sunfeast YiPPee! Noodles is the second most preferred ready-to-cook brand in India with 3...
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How FMCG companies are rethinking packaging to become eco-friendly
More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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