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Sarat Binani

The changing retail landscape of East India

Smoothly riding the crest of Eastern India’s aspiration wave and changing shopping trends in the metros, Tier II and III cities of the region have driven the conventional trader-run stores to morph into more organized, large-format retail outlets. And,...

From neighbourhood opticians to multiple touch points, eyewear retailing gets a makeover

Similar to how other sectors are being shaken up by technology, the eyewear retail category too is witnessing a new wave of efforts to improve access and give a better experience to the customer. Eyewear, one of the most unorgranised...

Luxury fashion for 'Eyes'!

Taking  'eyewear' retailing a notch higher, Himalaya Optical , which is one of the biggest eyewear retailer in India has launched a new format---'Eye Boutique'  which is much more classier and luxurious as a format and targets more discreet...

Himalaya Optical plans to open 75 stores by 2015

Optical and eye care retail chain Himalaya Optical plans to open 75 stores by 2015 and reach the 100 store count by 2018. To strengthen its presence across India, the company has recently opened three outlets in Barrackpore, Bilaspur,...

Himalaya Optical enters Gujarat

Himalaya Optical, one of India's largest retail optical chains, has launched three exclusive outlets in Ahmedabad. The stores – strategically located at CG Road (750 sq.ft), Prahlad Nagar-Camps Corner 1 (1,200 sq.ft) and Mani Nagar Char Rasta (550 sq.ft)...

Himalaya Optical to expand retail footprint

To strengthen its position in the modern vision care and optical retail market in India, Himalaya Optical is planning an aggressive retail expansion, mainly in tier I and II cities. In the ongoing fiscal, the retailer plans to open...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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