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Sandeep Mittal

Mix Modelling: Spend Where It Matters

The trouble with writing about mix modelling is that one can descend into cliché-land very quickly, end up stating the obvious over and over again. So let me very quickly put that obvious stuff behind me –this article is...

Cartesian Consulting to develop Al Tayer’s retail loyalty

Mumbai-based loyalty programme developer Direxions Marketing Solutions’ subsidiary Cartesian Consulting will partner with Dubai-based leading business conglomerate Al Tayer Group for marketing analytics for its retail loyalty program data.As part of this project, Cartesian will help Al Tayer get...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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