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Sahyujyah Srinivas

Renting as a retail business model

Accessibility, convenience and affordability are fueling the burgeoning online rental business. Sahyujyah Shrinivas delineates how it has emerged as a win-win situation for both companies that work on this model as well as buyers and has the potential to...
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Scent of success: What’s driving the growth of India’s fragrance market

Indian fragrance sector has grown 11% in the last two years fuelled by several factors… Bengaluru: The Indian fragrance industry is...
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