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Rohit Bhatiani

Smartphones influence 18 pc of in-store retail sales in India: Deloitte

Proliferation of smartphones and growing digital savviness of consumers not only influence purchases on e-commerce but are also impacting physical in-store purchases, says a study conducted by Deloitte in India. The findings of Deloitte India's report, titled “Navigating the New...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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