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Rexam ties up with French make-up icon Max Herlant

Rexam, one of the world's top five consumer packaging companies, has collaborated with renowned French make-up artist, Max Herlant, to offer value-added and innovative packaging solutions. The collaboration is a well-thought out move by Rexam, which is a part...

Avon follows the ‘premier packaging’ trend

The packaging premiumization trend that continues to sweep the beauty industry has further been extended with Avon's selection of the Rexam XD-11 fine mist pump for its three new fragrances: Celebrate, Rio Bikini and Rio Rhythms. This is the...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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